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Greater Than AIDS

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Marketing Challenge:

Raise the consciousness of AIDS prevention through the development of a series of creative messages for the second phase of the Greater Than AIDS campaign on behalf of the Kaiser Family Foundation and the Black AIDS Institute. To build upon the campaign's themes of awareness, communication and individual empowerment.

Solution:

GTM revamped the Greater Than AIDS campaign, a movement which educated and empowered individuals in the fight against HIV/AIDS. In an effort to enhance the overall message of community importance and individual empowerment, GTM developed the campaign, "Deciding Moments". The mission was to emphasize the importance of communication and deliberate action when faced with different high risk scenarios. The campaign provided messaging across all platforms including digital, print, radio, and OOH.

In conjunction with Rabbit Media