I manage SDRs. Here’s my honest take on AI-written outbound.
It made my team faster at the part that mattered least. Here’s where we use it now and where we stopped.
Community post. These are the contributor’s own experiences and views, edited only for clarity and our guidelines.
We spent a quarter letting reps generate first drafts of every outbound email. Volume went up. Replies didn’t, at least not in a way I could separate from normal noise.
What did help: using it to summarize account research before a call, and to draft follow-ups after a real conversation, when there’s something specific to say.
What we stopped: fully generated cold sequences. They read fine and said nothing. Prospects can tell.
This is one team’s experience, not a study. I’d like to hear from managers who saw something different.
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