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Since late October, Audience campaigns can use LinkedIn company, industry, and job function as a hard filter instead of a bid adjustment. Job title and seniority aren’t included, and neither trade report says how many people you can actually reach.
Salesforce says people “don’t have to come to Salesforce” anymore, and Salesloft has its own MCP server. Once the CRM is a backend, forgotten access grants show up in chat answers and login-based adoption reports undercount.
Partners say new EMEA customers have bought on seats and credits since October 1, while existing accounts keep their old pricing. On October 15, HubSpot added default spend caps and mid-contract seat-to-credit swaps.
Salesforce sells Agentforce by the action, the conversation, or the seat. Credits beat the flat rate until a conversation passes 20 actions, and the choice is made per org.
A vendor report LinkedIn cites says 94% of buying groups use an LLM before talking to sales. Its method isn’t public. The planning problem it points to is real, and you can measure it cheaply.
Braze’s CEO says the company will “continue building as Braze.” Neither company has said what changes for Braze’s roughly 2,770 customers.
The company says shorter buying cycles made a separate outbound function hard to justify. Former team members describe a rushed transition.
We had forty routing rules and nobody understood them. We now have three, and fewer leads fall through.
The logic is tidy. The evidence that it improves pipeline is thinner than the announcements suggest.
Existing customers keep per-seat pricing through their current term, the company said.
It made my team faster at the part that mattered least. Here’s where we use it now and where we stopped.
Developers can list integrations starting next month; revenue share terms have not been published.
You trade seat-count uncertainty for consumption uncertainty. Whether that’s better depends on what you can see.
We’re adding four reps in Q4. Every option I’ve sketched annoys someone. What’s worked for you?