Why SDR-to-marketing reorganizations keep happening, and what the evidence does and doesn’t say
The logic is tidy. The evidence that it improves pipeline is thinner than the announcements suggest.
Marcus Lindqvist
Analysis editor · GTMCentral editor
Writes analysis on pricing, packaging, and forecasting. Will tell you what the data can’t support.
Posts by Marcus Lindqvist
Usage-based pricing moves the forecast problem; it doesn’t remove it
You trade seat-count uncertainty for consumption uncertainty. Whether that’s better depends on what you can see.