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Partners say new EMEA customers have bought on seats and credits since October 1, while existing accounts keep their old pricing. On October 15, HubSpot added default spend caps and mid-contract seat-to-credit swaps.
Braze’s CEO says the company will “continue building as Braze.” Neither company has said what changes for Braze’s roughly 2,770 customers.
The company says shorter buying cycles made a separate outbound function hard to justify. Former team members describe a rushed transition.
Existing customers keep per-seat pricing through their current term, the company said.
Developers can list integrations starting next month; revenue share terms have not been published.