Northwind folds its SDR team into marketing
The company says shorter buying cycles made a separate outbound function hard to justify. Former team members describe a rushed transition.
Dana Okafor
News editor · GTMCentral editor
Covers how GTM teams are organized, staffed, and paid. Prefers a named source to an anonymous one and a document to either.
Posts by Dana Okafor
Contoso adds a usage-based tier; seat contracts unchanged until renewal
Existing customers keep per-seat pricing through their current term, the company said.
Fabrikam opens its partner marketplace to third-party GTM apps
Developers can list integrations starting next month; revenue share terms have not been published.